Here are 7 strategies to help get your giveaway some extra engagement.
The ultimate success of your giveaway or sweepstakes is getting people to participate. It’s not enough to throw a post up on social media and hope people respond. Strategy from the ease of entry for your audience, to length of duration, platforms and channels for marketing, and the prize itself makes a difference in the engagement levels you may achieve. When you work with a sweepstakes company, like National Awards and Promotions, think of it like a checklist for your business to get the most out of your efforts, while staying compliant and legal.
Put a Theme to Work
Sync your giveaway up with a holiday, a season, a destination, pets, love, environment – something that allows creativity for your message and entertainment for your audience. Adhering to a theme for your sweepstakes, like a pet theme, for example, gives you a chance to present a cohesive headline, entry style, and prize to increase interest and engagement as compared to a generic giveaway with no pizazz or well-thought out idea. Your theme doesn’t even have to match a product or service of your business. This pet theme example could work for a t-shirt company, a tire company, or a toddler playland! Be smart, creative, and intentional about how you incorporate your theme and people will respond.