Sweepstakes Management Companies: 4 Questions for Every Marketer

Sweepstakes Management Companies: 4 Questions for Every Marketer

May 24, 2022 | Uncategorized

As a digital marketer, maybe you want to increase your followers.

Thinking about hiring a sweepstakes management company for the first time?

As a digital marketer, maybe you want to increase your followers.

Or perhaps you want to increase your leads for your email database.

Either way, the world of sweepstakes, contests, and promotions is riddled with legal regulations—regulations you don’t want to fall on the wrong side of.

This article is about choosing an expert, cost-effective sweepstakes management company for the first time.

You will learn what to look for in a sweepstakes management company so you can feel confident that your sweepstakes strategies are legally compliant and easy to implement.

#1: What’s the benefit of hiring a National Awards and Promotions company over an attorney?

Both have specialty knowledge and legal expertise in federal and state lottery laws and will ensure your sweepstakes or contests are legally compliant, but there are two advantages to working with a sweepstakes management company.

1. National Awards and Promotions companies should offer insurance that shield you, your company, and your partners from loss, cost, or expense resulting from any suit or claim that arises as a result of your sweepstakes or contest.

Check to make sure that your sweepstakes management company carries Errors & Omissions insurance and will indemnify your company.

In addition, your sweepstakes management company should carry cyber security insurance that will cover any losses or expenses due to a security breach of any consumer data they may collect on your behalf.

2. The second advantage to working with a National Awards and Promotions company is the wide range of services they offer beyond legal services.

Southern U.S. States Sweepstakes Laws

Southern U.S. States Sweepstakes Laws

May 24, 2022 | Uncategorized

Recently, we shared an article on specific Sweepstakes Laws in Northern U.S. States. In this article, we’ll explore specific rules and regulations for all Southern U.S. States. For the purposes of this article, the Southern U.S. States include Alabama, Arizona, Arkansas, California, Colorado, Florida, Georgia, Hawaii, Kentucky, Louisiana, Mississippi, Nevada, New Mexico, North Carolina, Oklahoma, South Carolina, Tennessee, Texas, Utah, Virginia, and West Virginia. NOTE: This list is NOT inclusive of all the rules, regulations, and laws regarding promotions. Always consult your sweepstakes administrator before hosting a sweepstakes.

If you have not read our previous article on the Northern U.S. State Sweepstakes regulations, here is a refresher on what a sweepstakes means and the current regulations for all sweepstakes in the United States.

 

DEFINITION OF A SWEEPSTAKES

A sweepstakes, unlike a contest, is a game of chance that requires no skill. Winners are randomly selected.

Unlike a lottery, sweepstakes can be run by individual corporations and are not required to be federally or state sanctioned. Also dissimilar to lotteries, sweepstakes require no purchase to enter. In fact, it is illegal to require purchase to enter. One exemption to this rule is if there is a free Alternative Means of Entry (AMOE) in addition to a purchase entry option. An example of this would be if a fast food chain gave away game pieces with purchase of a meal, but also allowed a free mail-in option to participate.

Common examples of sweepstakes include online giveaways or drawings, in-store giveaways, and instant-win sweepstakes.

7 Strategies to Get People to Participate in a Giveaway

7 Strategies to Get People to Participate in a Giveaway

May 24, 2022 | Uncategorized

Here are 7 strategies to help get your giveaway some extra engagement.

The ultimate success of your giveaway or sweepstakes is getting people to participate. It’s not enough to throw a post up on social media and hope people respond. Strategy from the ease of entry for your audience, to length of duration, platforms and channels for marketing, and the prize itself makes a difference in the engagement levels you may achieve. When you work with a sweepstakes company, like National Awards and Promotions, think of it like a checklist for your business to get the most out of your efforts, while staying compliant and legal.

 

Put a Theme to Work 

Sync your giveaway up with a holiday, a season, a destination, pets, love, environment – something that allows creativity for your message and entertainment for your audience. Adhering to a theme for your sweepstakes, like a pet theme, for example, gives you a chance to present a cohesive headline, entry style, and prize to increase interest and engagement as compared to a generic giveaway with no pizazz or well-thought out idea. Your theme doesn’t even have to match a product or service of your business. This pet theme example could work for a t-shirt company, a tire company, or a toddler playland! Be smart, creative, and intentional about how you incorporate your theme and people will respond.

NEWS YOUR BRAND CAN USE

NEWS YOUR BRAND CAN USE

May 12, 2022 | Uncategorized, Winners

LET’S TALK ABOUT CONTESTS, SWEEPSTAKES AND PROMOTIONS

Whether you’re thinking about running a sweepstakes for the first time or you’re looking to gain the latest marketing insights from our experts, you’ve come to the right place. Think of this as your learning resource center for educational “how tos,” company updates and blog articles. You’ll find everything from information on the latest social media policy changes to the basics like understanding the difference between a contest and sweepstakes. This is the place where savvy marketing leaders, digital marketers, agency executives, and corporate attorneys go to learn anything and everything about sweepstakes administration, legal compliance and fulfillment.

 

What Topics Will I Find Here?

Chances are you’re here because you have a question or you’re looking to learn more about ways you can best promote your brand. If you’ve asked yourself any of these questions, you’ll find the answers here:

  • What is the difference between a contest and sweepstakes?
  • Which one will benefit me the most?
  • How can I use a sweepstakes or contest to drive sales?
  • Can you show me how to run a sweepstakes?